This is Fitbit’s first smartwatch featuring their own Fitbit OS (operating system).
This was designed from the ground up, but has components of the Fitbit Blaze, their most recent fitness watch, and the older Surge model. It has a full color, 1.4 inches display with spherical glass. It is also waterproof, allowing you to track all exercise, including your swim. The heart rate monitor on the back is flush with the device, allowing it to sit directly on your wrist, which should allow for a better reading. It also has an estimated battery life of 4 days, which is pretty great.
This new feature can be used in stores with wireless pay. It currently supports Mastercard, Visa, and American Express, so there are lot of options and more will likely be added after launch.
Fitbit Coach is the rebranding of Fitstar that was available on the Blaze, featuring guided workouts directly on your wrist. Some are free, but you can pay a monthly fee to access even more. You can also choose a dynamic workout and it will learn from your workouts in order to give you more personalized training. There is also GPS on the device to track your runs and movement but will cut your battery life down to about 10 continuous hours.
Fitbit Studio is off device and allows developers to make apps for the Ionic. The studio is entirely online to create apps and allows them to be shared before submitting for review. The platform is pretty well developed after their acquisition of Pebble, the first smart watch.